This process involves researching existing trademarks to ensure that a proposed trademark is available for use and registration. Key objectives include:
Registration involves preparing and submitting a trademark application to the relevant trademark office (e.g., USPTO, EUIPO, or national authorities). This includes:
Enforcement includes protecting the registered trademark against unauthorized use or infringement. This may involve:
This is the ongoing administration of all trademarks owned by an individual or organization. Key activities include: